Retviews data on the footwear assortment mix of popular premium brands indicates that GANNI holds the largest assortment share within the loafer category, making up 15% of its footwear assortment. How does GANNI stay ahead of the competition and thrive, where other brands struggle?ĭive into Retviews, the competitive intelligence platform for fashion’s data to get an inside look into GANNI’s strategy and see how Retviews by Lectra can help your brand optimize its own collection and hit the market perfectly with the right product, at the right time and price. Where the fashion industry suffered during the pandemic, GANNI outperformed its competitors. Showcasing significant growth in the past few years, GANNI managed to increase its revenue by 1.3% in 2020, despite the results being low compared to the brand’s usual average growth prior to the pandemic. Catterton, the LVMH-backed private equity firm acquired a majority stake in GANNI in 2017, further bolstering the brand into the global market. Emerging during the rise of social media, GANNI saw its rise with its social media presence but the brand is continuously evolving and staying ahead of its competitors, with new business models and addressing sustainability early on.
Starting off as a small Danish cashmere label and becoming the cult brand that defines Scandinavian style as we know it today. One of the it-brands that perfectly emulates the coveted effortless Scandinavian style is GANNI.
Scandinavian style has a strong foothold in the fashion industry today, namely with Copenhagen Fashion Week becoming one of the most popular fashion moments of the year.